If you’ve done any online marketing, you’ve probably heard the phrase “the money is in the list”.
An Email List is a Precious Asset and is Necessary for Engaging Your Audience with Email Marketing.
Email Marketing Is An Essential Component For Your Long-Term Marketing Growth Strategy.
Build And Maintain Your Relationships With Your Customers By Simply Sending Them Targeted Email Campaigns.
Let Me Show You How To Increase Your Email List In The Next 90 Days. Use Your Email List To Promote Your Products Or Services, Share Updates With Your Customers Or Educate Them On Your Brand’s Story.
Why Should You Build A List Of Targeted Email Addresses?
Email subscribers are three times more likely to share your content on social media.
Studies also show that email marketing generates $44 for $1 spent. Moreover, 61 percent of customers state that they enjoy receiving weekly promotional emails.
As you can see, there are plenty of reasons to engage in email marketing. But first, you need to build an email list.
Wait! Before You Continue, Do The Following Prepare For List Building And Email Marketing:
#1 Setup Email Marketing Software
To be able to store your email list and send emails in bulk, you need email marketing software. Great options include:
- ConvertKit ( Our Choice ) – A Powerful Subscriber Centric Email Marketing Platform for Nurturing Leads and Focusing on Conversions.
- MailChimp – A List Centric Email Newsletter Platform For Reaching Your Subscriber List.
- Aweber – A powerful email marketing platform for small businesses and entrepreneurs.
- Campaign Monitor – Build Beautiful and Highly Effective Newsletter Campaigns.
#2 Embed Opt-in Forms
If you want to collect email addresses on your website, you are going to need something to generate opt-in forms. Here’s the top 3 optin form creators:
- OptinMonster ( Our Choice ) – A Powerful Conversion Optimization Toolkit to Grow Your Email List and Boost Sales!
- ConvertPro – An Email Opt-In & Lead Generation Plugin Guaranteed Increase in Subscribers & Conversions!
- ThriveLeads – A Drag & Drop Lead Generation Plugin for WordPress.
We suggest you use the double opt-in method when collecting email addresses for your list to comply with GDPR and any future regulations.
Why Should I Sign Up For Your List?
You need to give people a reason to sign up to your email list. When signing up for an email list, most people are looking to get exclusive information, discounts, or free products.
If you want people to sign up for your list, you need to provide them with some sort of value. The more value you offer, the higher the chance of people joining your list.
How to Convince People to Join Your List
People get bombarded with emails every day, and the last thing they are looking to do is sign up for more emails. To convince people to join your list, you need to:
Explain precisely what your email subscribers are going to get by joining your list.
Are you going to send them a free ebook or an exclusive discount?
It’s a great idea to make sure that you mention all the benefits of joining your list.
If you’re looking for a tool to offer “Free Content” for email subscribers, check out the Content Upgrades Pros WordPress plugin.
People might not be sure how often you are going to email them, what kinds of topics will you be emailing them about, etc.
Consider creating a short Frequently Asked Questions section to answer any potential objections or concerns.
You can even let people choose how often they would like to receive emails and which topics interest them.
If you do this, make sure to respect their choices and don’t betray their trust.
Make It Easy
Visitors to your website should be able quickly and efficiently sign up for your email list.
Don’t ask for anything other than your visitors’ first name and email address.
If you want to make the sign up process seamless, try ditching the name requirement and only ask for their email address.
Start Building Your List Right Away
It is essential to start building your email list as soon as possible to get the most benefits from your email marketing campaigns.
You can start by making your list even before you have a website.
Here are several ways to build an email list without a site:
Collect Email Addresses at Community Events and Trade Shows
If you participate in community events and trade shows, bring a sign-up sheet with you and ask people to leave their email address.
Ask Customers for Email Address
Politely ask every customer if they would like to leave you their email address so you can notify them about special deals.
Collect Business Cards
Ask everyone you meet for their business card.
Manually add their email addresses to your email marketing software.
Use QR Codes
Use QR codes on your print materials to give people the option to join by simply scanning your code.
Use Website Signup Forms To Grow Your Subscriber List
The fastest way to get more subscribers is to build a website or a blog.
A site lets you promote your email list in many different ways.
The best way to get more people to sign up to your list is to offer them as many opportunities to sign up to your list as possible.
Places where you can add sign-up forms to your website include:
Add a top bar to your site by using one of the tools we mentioned above or Hello Bar.
This bar will be displayed at the very top of your website, above your navigation menu and header section.
With Hello Bar, you can also do custom targeting and A/B testing to make sure you get the most signups possible.
The main navigational menu is one of the most viewed parts of your website.
This is why it’s a great idea to place a small email sign-up form in the menu bar as well.
The sidebar for your blog is a great place for your email sign-up forms.
Make sure to put the form at the very top of the sidebar for maximum effect.
About and Contact Pages
Most companies forget to ask for emails on their about and contact pages.
Make sure you don’t miss out on collecting emails on these highly visited pages.
Placing email opt-in forms on these pages to help you grow your email list even further.
Pop-up forms are an easy way to increase the number of email subscribers for your business.
MailChimp has reported that their users see an average increase of 50.8% in their email list growth rate after adding a pop-up form to their website.
You can set the pop-up form to appear as soon as visitors land on your homepage or after a 2-5 second delay.
You can also choose to have your form appear when visitors try to leave your website.
This type of pop-up form is known as an exit-intent pop-up and you can use one of the softwares mentioned above to create one in minutes.
Create Lead Magnets
To incentivize people to sign up to your list and increase your email list growth rate, we highly recommend you create a lead magnet.
A lead magnet is something of value that you can offer to your visitors as a reward for joining your list.
Great examples of lead magnets include ebooks, email courses, cheat sheets, and templates related to your industry.
After a visitor subscribes to your list, make sure to deliver the lead magnet to them by either redirecting them to a page where they can access the lead magnet or by emailing it to them.
A great tool for creating simple yet powerful lead magnet pages is ClickFunnels, the easiest way to create sales funnels and email capture funnels.
Get More Subscribers by Guest Posting
Find suitable guest blogging opportunities and offer to write a guest post for them.
In your guest post, include a call-to-action inviting people to download your lead magnet.
You can try linking your lead magnet within the guest post itself or in your author byline.
Check out 7 WAYS TO PROMOTE YOUR BRAND ONLINE for a shortcut to finding industry-related blogs open to guest blogging.
Invite Your Social Media Followers to Sign Up
Use your social media profiles to invite followers to sign up for your email list.
Try offering something exclusive for email subscribers only to incentivize your followers to sign up to your email list as well.
If you’ve created a lead magnet, make sure to also create a landing page for it that you can share on social media.
Here are some social media networks where you can invite people to download your lead magnet and join your list:
Use a captivating image, a call-to-action, and a link to your landing page to invite people to download your lead magnet.
For even better results, you might want to consider using Facebook Ads to promote your post even further.
If you’d like to learn more about Facebook Lead Ads, check out their official page.
Add a link within your bio for people to download your lead magnet or join your email list.
Write articles related to your industry to post on LinkedIn that include a link to your lead magnet.
Let your Twitter followers know about your latest offerings and invite them to join your list.
Give Visitors Options
Consider letting your visitors choose the type of content they would like to receive in their inbox, as well as how often they would like to receive emails.
Offering multiple options to your visitors will increase your conversion rates as well as your retention rates.
Collaborate with other businesses in your industry.
Offer to promote their brands to your email subscribers in exchange for them doing the same for you.
Partner with companies offering complementary products and services and avoid direct competitors.
Keep Asking For Email Addresses
Make sure to work on building your list every day.
Craft engaging email campaigns to keep your subscribers from unsubscribing from your list.
It’s also a good idea to clean your list every six months.
You can do this by sending out an email asking subscribers if they still want to receive your emails.