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647+ Best Power Words for Bloggers

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All click-worthy titles have one thing in common — Power Words!

The next time you craft your titles or headlines, think about the emotions it will trigger.

Human beings are deeply affected by the unconscious mind and triggered subconsciously.

A study done by Harvard in 2012 found that humans first perceive via emotions.

Power Words

I created a list of 647+ Power Words you can use to craft amazing titles and headings.

These Power Words are based on Robert Plutchik’s Theory and the Wheel of Emotions.

Plutchik's Wheel of Emotions

Image Source

Anger

People get angry every day and sometimes it’s just one specific word in the right context that triggered their emotional response.

When you get angry your body is flooded with hormones like adrenaline and cortisol.

The natural response to anger is to divert your blood to your muscles in preparation to fight.

Use an Anger Power Word from below within your title to frame a negative reaction.

Anger Emotion for Power Words

AggravateDisturbedRestless
AgonyDreadfulRevenge
AnnoyedEnragedSalty
AnnoyingFightSavage
AssaultForceScream
AtrociousFranticSevere
AttackFrenzyShatter
BattleFrustratingShocking
BeatFuriousSnarky
BitterGrumpySour
BoldHassleTantrum
BreakHateTerrible
BullishlyHeatedTouchy
ConflictHijackToxic
CorruptingHostileTragic
CrabbyInsaneUnhappy
CrazedInsultUnnerving
CrazyMaliciousUnreliable
CruelOffensiveUnstable
CrushOutburstUproar
CurseOutrageousUpsetting
DamagingPanicVicious
DeadlyProvokeViolated
DestroyPunchViolent
DisastrousRabidVolatile
DisgustedRageWicked
DisputedResentfulWrath

Anticipation

Feeling hyped for a new product launch?

In most cases, this “hyped” feeling is due to the anticipation emotional response.

You are looking forward to something, although your expectations remain neutral.

Anticipation Power Words are used to build momentum and create social buzz.

Anticipation Emotion Response

AccelerateGatherPrediction
AdvanceGoalPrevent
AnnounceGuidePromise
AnxietyHopeQuick
AstonishHopefulRapid
AvoidHunchReveal
AwaitingHurryReward
BeginningHustleRush
BonusHyperSignal
BuildIdeaSoon
BustleIgniteSprint
ConsideringInsightStreamline
CravingInspirationSurprise
DelayedInspiringSuspense
DiscoveryKickstartTeaser
EagerLaunchTension
EarlyLearnThink
EnthusiasmLimitedToday
ExclusiveLittle-knownUnderstand
ExpectLook-aheadUrge
ExpectingLustUrgent
ExpediteMysteryWait
ExplainedNowWarning
ExpressOptimismWatch
FastOutlookWishful
ForecastPassionWonder
FuturePlanYearning

Disgust

Have your friends ever told you stories about their drunken adventures?

More specifically, how their night ended — messy and vomit every where.

Just hearing that probably makes you cringe.

Disgust Power Words change the mood to “that’s just wrong…but I can’t look away”.

Disgust Power Word

AwfulSickeningPutrid
CrappySpoiledUndeserving
CreepyTabooWorthless
CringeUglyImpure
CrudeUncomfortableCriminal
DirtyVileUnappetizing
DisgracefulVulgarUnsavoury
DisgustingSloppyDishonorable
EvilGrimySlimy
FilthyGrungyUngodly
FoulTackyBlameworthy
GrossFrumpyPathetic
HorribleScandalValueless
IckyAnnoyingMalicious
JunkAppallingOff-putting
MessyDumpCommon
NastySmellyUnattractive
NauseatingLoathsomeNaughty
ObsceneDespicableSleazy
PlagueOffensiveTrashy
RejectBadMediocre
RepelledWretchedLow-grade
RepulsiveObnoxiousHumiliating
RevoltingHorridUnsightly
RottenDreadfulUnwholesome
ShamefulCorruptMoist
ShittyPoorRegrettable

Fear

Have you ever read a scary story and decided to keep the hall light on .. just in case?

Why do we get scared from the words we read, it’s only a story — right?

Our subconscious has a fight-or-flight response hardwired, so by nature we are scared of danger.

Fear Power Words will make you feel an emotional response towards something you don’t want to happen.

Fear Power Word

AbusiveForbiddenSavage
AggressiveFreakyScam
AlarmingFrightingScary
AlertGhostlyScathing
AssaultGraveSelf-destructive
AvoidGrimShady
BewareGruesomeShocking
BloodcurdlingHair-raisingSinister
BrutalHarmfulSoul-crushing
CautionHeart-stoppingSoul-destroying
ChillingHellishSpine-chilling
CrisisHideousSteal
CutthroatHopelessStolen
DangerousHorrifyingStressful
DarkHostileTerrifying
DauntingLethalThreat
DeadlyLife-threateningToxic
DeathlikeMiserableTrap
DeviantMonstrousTroublesome
DevilishlyMorbidUnhealthy
DiabolicalNightmarishUnholy
DoomedOminousUnknown
DoubtfulPainfulUnsettling
EmergencyPoisonousUnspeakable
EvilRecklessUnworthy
FailureRiskyVulnerable
FatalSabotageWicked

Joy

Your favorite baseball team was victorious and you get to brag at work tomorrow.

That is the feeling of joy and happiness that drives your actions.

Think about it, every time you are happy you want to share your news with the world.

But when we are sad, we’d rather crawl up in a blanket and watch Netflix all day in the darkness of our sorrows.

Try using Joy Power Words to drive people to take positive actions.

 

Joy Emotional Power Word

AbsoluteExcitingLove
AcceptableExhilaratingLovely
AdorableFabulousLucky
AlluringFantasticNurturing
AmazingFavorableParadise
AmusingFavoredPlayful
AstonishingFortunatePleasure
Awe-InspiringFreeProfitable
BeautifulFriendlyProfound
BeneficialFunPromising
BestFun-filledProven
BlessedGiftedSatisfy
BlissfulGloriousSatisfying
BrilliantGoldenSeductive
Buzz-worthyGood-humoredSparky
CheerfulGreatSplendid
ChipperGreatestStunning
ComfyHappinessSuccessful
CompleteHealthyThankful
DazzlingHeartwarmingThrilled
DefinitiveHelpfulTriumphant
DelightInspiringUpbeat
DevotedJazzyVictorious
EffectiveJubilantWealthy
EnergizingLaughableWell-off
EnjoyableLivelyWonderful
EntertainingLovableWorry-free

Sadness

You just got a message from your Mom, Skipper died..

.. and you didn’t have a chance to say goodbye.

That’s just sad, I don’t care who you are!

Hearing words like “died” makes us want to wallow in sorrow.

Sadness Power Words invoke a feeling of grief that make us feel bad.

Sad Emotion For Writing

AgonizingFlunkedShame
AwfulGloomyShameful
BotchedGrief-strickenSluggish
BreakGut-wrenchingSorrow
BrokenHardshipSoul-stirring
CowardlyHeartbreakingStupid
CrisisHorribleTear-jerking
CrushingHurtfulTearful
CutbackInferiorTearful
DarkInsecureThreatened
DeadLackingTormenting
DeathLastTouching
DeceptiveLoserTragic
DecreasingLossTroubled
DefeatLowestUgliest
DepressingMiserableUnbearable
DevastatingMiseryUnfortunate
DifficultMisfortuneUnsettling
DisappointingMissedUnsuccessful
DisastrousPatheticUpsetting
DisturbedPitifulUseless
DreadfulPointlessVictim
DyingPoorWasted
EmbarrassingPovertyWasting
ExhaustingProblemWeepy
ExpiredRuinedWorst
FailureSensitiveWrong

Surprise

The anticipation has been building for months, but something amazing happens.

Without notice, your favorite TV show releases their new season on Netflix to binge!

Being unprepared for something will come as a surprise and leave us with our minds blown.

Use Surprise Power Words to shock your audience in a good or bad way.

Surprise Emotion

AlarmingExclusiveRevelation
AmazingExposedRumor
AmbushedExtraordinaryScandal
AnnouncementEye-openingScoop
AstonishingFlabbergastedSecret
AstoundingFuzzyShaken
AweGiftShell-shocked
BaffledImpressedShocking
BewilderedImpulsivelySpectacular
BewitchingJaw-droppingSpeechless
BlindsidedJoltedSpoiler
Blown-awayLittle-knownStartling
BogglingLostStriking
BombshellMarvelStunned
BreathtakingMesmerizingStunning
BustedMind-blowingSuddenly
CapturedMiracleSwiftly
CaughtMystifyTerrific
ChallengingNewTraumatized
ComplexOpen-mouthedUnaware
ConfusedPerplexedUnexpected
DazedProblematicUnexpectedly
DevastatedPuzzledUnforeseen
DiscoverQuicklyUnnerved
DiscoveryRemarkableUnprepared
EnlighteningRevealWide-eyed
ExcitingRevealingWon

Trust

A random stranger walks up to you and asks to borrow money, what do you say?

Psssh .. heck no, that’s my hard earned money stranger!

Although, your best friend asking for money is different and you know they are “good for it”.

Why is your best friend more trustworthy?

They earned your trust and proved themselves to be trusting.

Trust Power Words help to earn trust by invoking a sense of credibility.

Trust Power Words

AbsolutelyFreedomRealistic
AccurateGenuineRecommended
AssuranceGoodReliable
AuthenticGreatestResearch
AuthorityGuaranteeResults
BackedGuardRisk-free
BankHolySafe
BelieveHonestScience
BeneficialHonorableSecure
BestImprovedSenior
Best-sellerIroncladSeriously
CertainLeaderSolid
ChoiceLegitimateStable
ConfidentLoyaltyStrategy
CorrectMasterSuccess
CreditMaximumSupreme
EasyNaturalTangible
EffectiveOrganicTested
EliteOriginalTop
ExactlyPerfectTop-grade
ExcellentPreferredTrue-life
ExpertPremiumTrustworthy
FactProfessionalTruthful
FaithProfitableUndeniable
FavoriteProvenValidated
First-classQualityVerified
FormulaRealVictory

 


I hope this guide helps you find the right power words to use in your titles and headlines.

The best power words trigger the expected emotional response and captivate the reader.

Bookmark this page and come back every time you create new content that requires a title.

If you have any power words you think would be beneficial let me know in the comments.

Good luck on your road to enriching your titles with these 647+ Power Words!

 

Disclosure: This post may contain affiliate links. This means I could make a commission from your purchase.

Drew has spent years building software, selling physical products online, and providing expertise to companies such as Disney, Paramount Pictures, and many more. Throughout his career, Drew has learned extremely powerful marketing and SEO strategies that have helped him increase traffic and acquire more customers.

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