OptinMonster Review 2019 – The Best Email List Building Tool

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Do You Want To Turn Your Visitors Into Subscribers?

In 2018, 59% of marketers still say that email marketing has the highest return on investment.

After I realized the value of an email list, my team and I started an epic witch hunt for the absolute best list building tool we could find.

No seriously, we have tried just about every major email list building tool available.

Here’s our review of OptinMonster, the tool that has changed the email marketing game.

Get 35% Off OptinMonster

What is OptinMonster?

OptinMonster is a Conversion-Based List Building Tool.

OptinMonster Campaign Types

The real power of OptinMonster is its ability to Turn Your Visitors Into Subscribers with Embeddable Optin Forms.

The Drag & Drop Visual Editor and Highly Customizable Themes make capturing leads an absolute breeze.

OptinMonster’s Advanced Targeting & Behavior Automation will help you increase your conversions.

The Retargeting & Redirection features allow you to show your visitors highly targeted offers.

The Intuitive Metrics Dashboard gives you a bird’s-eye view of performance and promotional opportunities.

Why Should You Use OptinMonster?

Optin Monster Popup Creator

If you’re currently driving traffic to a WordPress, Shopify or static website you should install OptinMonster.

Here’s why we use OptinMonster:

  • Allows us to easily capture qualified leads with simple, yet beautiful optin forms.
  • The alternative popup tools that we’ve tested are lacking many of the powerful features found in OptinMonster.
  • We use OptinMonster for the powerful features but stick around for the beautifully responsive optin forms.
  • The out-of-the-box customizable templates are gorgeous and would cost thousands to have a designer or developer create.
  • There is a reason over 700,000+ websites have chosen OptinMonster as their go-to lead capture tool – it simply just works.
  • Simple setup – no code was necessary for us to install OptinMonster and it took less than five minutes!

Key OptinMonster Features

Drag & Drop Visual Editor

Before using OptinMonster we were stuck with an over complicated software that made every text and design change a living nightmare. Our team hates having to learn new software and that’s why we were pleasantly surprised to see how easy it was with optinMonster .. simply drag, drop, click, edit – done!

Exit Intent Technology

The Exit Intent technology detects the behavior of your visitors and then quickly prompts them with your optin form at the moment they even started thinking about leaving your site.

OptinMonster has proprietary SMART technology that understands the users behavior and will help to increase your conversions.

Mobile-Responsive Forms

Well over 70% of internet users are using their smartphones to browse websites.

This means you need to make sure your optin forms are mobile-ready.

Here’s the good news, OptinMonster handles this for you and lets you create mobile specific campaigns.

No more hacking your stylesheets with a bunch of CSS Media Queries.

Timed Popups

To avoid annoying my visitors I usually stick to time delayed and exit intent popups.

Time delayed popups will allow your visitors time to browse your site before you ask them to take action.

OptinMonster’s advanced time display controls were super helpful and worked like a charm for our team.

Targeting Options

It was very easy to create targeting campaigns to capture the perfect leads for our business. OptinMonster has many types of advanced targeting features to choose from within their app. Here’s the different type of targeting options they currently offer:

  1. Referrer Detection
  2. Page-Level Targeting
  3. OnSite Follow Up Campaigns®
  4. OnSite Retargeting®
  5. Geo-Location Targeting
  6. Cookie Retargeting
  7. Device-Based Targeting
  8. AdBlock Detection

Metrics & Reporting

Way back when I first started building websites, I was completely clueless when it came to analytics.

After combing through the data provided for free with Google Analytics I was able to increase my overall conversions.

OptinMonster connects directly to your Google Analytics account and it’s a match made in heaven.

What’s great about the quick stats is you can quickly see if your optin forms are performing as expected.

A/B Split Testing

Testing headlines, colors, call-to-actions and sales copy can be a difficult task.

OptinMonster’s A/B Split Testing paired with the conversion analytics allows you to see which version is the clear winner.

All the hard work is handled by randomly showing your visitors different versions of your forms.

Unless you read minds, a/b testing is the most effective way to increase your opt-ins.


Have you ever walked through a grocery store and heard “Hey there, can I interest you in a free sample?”

You might have ignored the samples but because of an audible and physical cue you stopped to think about it.

OptinMonster makes it easy to add animations and subtle sounds to grab your visitors attention in the same way.

I love this feature because I want my visitors to at least consider my offer before they decide to say no.


It should be straightforward for your visitors to take an optin action without having to be prompted.

OptinMonster allows you to create a 2-step optin MonsterLink.

Once anyone clicks on your MonsterLink, the selected campaign will pop up for that person to continue.

I personally use MonsterLinks in my website footer and header navigation to convert visitors ready to take action.

WordPress Integration

Optin Monster WordPress Plugin

WordPress is widely used by many website owners as their favorite Content Management System.

We actively use WordPress here at Customer Acquired and were excited that OptinMonster integrated seamlessly.

Honestly, I can’t think of a platform OptinMonster isn’t compatible with .. maybe Atari? ?

Zapier Hook Integration

Connecting OptinMonster To Zapier Webhook To Send Free PDF On Submission

We like offering our visitors free gifts when they opt-in to our lists and we were not sure how to accomplish this best.

Once we saw OptinMonster’s Zapier integration we started creating a new Zap.

Our Zapier recipe is pretty simple and this is what happens when someone subscribes (triggers the Zapier hook):

  1. Our connected Gmail account sends an email with a PDF attachment to the requester’s email address.
  2. The person requesting the free PDF is also added to a Mailchimp list that we have connected.

Still not sure if this is the best way to do this with OptinMonster but we were able to set this up in under 10 minutes.

Optin Form Types


OptinMonster Popup Lead Capture Forms

The Popup like you see above is pretty standard and has always been a staple in marketing campaigns.

OptinMonster makes it easy to customize one of the many pre-made templates or start from scratch with a blank canvas.

All the optin form types allow you to drop-in several different elements like dynamic countdown timers and highly customizable buttons.

Floating Bars

OptinMonster Floating Bar Lead Capture Form

Adding a sticky floating bar to the top or bottom of your site works great for big sales that shouldn’t be missed.

Floating bars are easy to set up and give your visitors a chance to scroll through your content but opt-in on their own time.

The problem with floating bars is that they can look disastrous on mobile devices.

OptinMonster to the rescue by making their pre-made templates adapt well and allow you to hide on mobile devices if needed.

Fullscreen Overlays

Fullscreen Overlay Welcome Mat Optin Form Lead Capture OptinMonster

I’m sure by now you’ve seen the “Welcome Mat” trend taking over the internet.

Trust me, it’s better than having those awful flash intros we had to deal with in the 90’s! ?

Kidding aside, this method is currently working wonders for many marketers.

Basically, they takeover their visitors screen and ask them to optin to their email list.

Yup, sounds kind of intrusive.

The good news is OptinMonster allows you to take over upon exit instead of entrance.


SLide In Popop Up Cpature Forms by Optin Monster

If you’ve ever browsed the HubSpot blog, you’ve probably seen a Slide-In style optin form.

OptinMonster made it easy to set up a non-intrusive optin form like the green one you see above.

Personally, I like these type of optin forms to slide up once the user has scrolled down at least 60% of the way.

Inline Forms

Inline Email Capture Forms by OptinMonster on Customer Acquired

It’s important to always give your visitors the opportunity to take action if they enjoy your content.

Recently we created a page for an upcoming webinar and we needed a simple way to capture leads.

OptinMonster made this process extremely easy.

We selected “Inline Form”, a pre-made template, made a few modification and 7 minutes later we were done.

The “Coming Soon! Get Notified First!” form that you see above is the result of a few quick tweaks.

How Much Does OptinMonster Cost?

At the time of writing this, OptinMonster is on sale.

Getting started costs less than $10 per month which is an absolute steal if you ask me!

I have taken a screenshot of the OptinMonster pricing table and attached it below.

Honestly, I would upgrade to Pro to get the most out of the sale if it’s still available.

OptinMonster Pricing Table


Drew Parker - Founder at Customer Acquired
OptinMonster Review
Final Thoughts
It’s not often that you find a tool that has everything you need. OptinMonster was a pleasant surprise and our team is able to quickly create beautiful lead capture forms in minutes. Click the link below to get a massive discount while it's available.
Every possible design aspect of a template is customizable.
The Drag & Drop Visual Editor is super easy to use for a beginner.
The Targeting Options make it easy to capture quality leads.
The Stats tab directly connects to Google Analytics and is easy to digest.
Not Cheap - but well worth the money!
No real complaints, great tool all around.

Disclosure: This post may contain affiliate links. This means I could make a commission from your purchase.

Drew has spent years building software, selling physical products online, and providing expertise to companies such as Disney, Paramount Pictures, and many more. Throughout his career, Drew has learned extremely powerful marketing and SEO strategies that have helped him increase traffic and acquire more customers.

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