It’s no secret that online marketing is all about killer content and user-friendly websites.
Follow these 8 simple steps to increase your online sales and overall website engagement.
#1 Make Your Website Stupid Simple
Building a relationship with a stranger is all about making them feel comfortable. Visitors to your website are no different, they expect a friendly experience as well. It’s extremely important to design a clean website with a clear set of actions. Visiting your website shouldn’t feel like walking into a dirty restaurant with no menus and terrible service. Remember, it only takes us a couple seconds to judge a website’s worthiness. If your website looks great and feels safe your visitors will be more likely to buy your products or services.
This may seem obvious but you’d be surprised how many companies get this wrong. The first thing you should think about when designing a website is your audience. It’s safe to say that most people prefer a simple interface but more importantly they expect to find what they need in a matter of seconds. Here’s a few tips that will help you keep your menu easy to navigate and simplistic in nature.
- Too many menu items on your website will overwhelm your visitors and cause a higher bounce rate.
- Strategically consolidate your menu into groups of buyer actions or information that makes your visitors feel more comfortable.
- Know your audience and understand what they are looking for before they arrive.
#3 Design with Mobile Users in Mind
As a Front-end Developer and UI / UX Designer, my job is all about understanding how my users will interact with my websites and web applications. Based on recent stats I know mobile phone users outweigh desktop users significantly. This means you should design mobile first, because if it looks great on mobile and is responsive, then in theory it will convert well on desktop as well. If you are using a website builder or sales funnel builder like ClickFunnels or LeadPages they will have options for mobile optimization built-in.
#4 Use Intuitive Lead Capture Forms
The whole point of driving traffic to a website is to grow an audience, sell a one-off product or offer your services. If you don’t have contact forms, request info forms or newsletter subscription forms you will have no way to capture leads. Yes, phone numbers work well for reactive type of relationships with your visitors BUT you want to focus on being proactive by nurturing your newborn customers with targeted email drip campaigns. Consumers have been trained to expect this type of opt-in method and email campaign follow-ups.
#5 Install an Online Chat Widget
Chatting real-time with your visitors when they have questions will show your dedication to help them and will in turn build trust. If you’re hesitant you either think won’t have time to be available or you don’t need this because you already have a contact form. Here’s the deal, if you’re not around the message will be forwarded to your email to answer later and you definitely need both ways to get in touch. Recent stats show that a large number of visitors will leave your website if you don’t have live chat when they have a quick question rather than staying to fill out your contact form. That being said, go install a live chat widget on your website.
#6 Integrate a Search Feature
Giving your users the power to search your website on-demand is a way to make them feel more comfortable in your home. As they say “mi casa es su casa” meaning my house is your house, so let your guests look around on their own and maybe even check your fridge! Creating a user-friendly website is all about giving your users the tools they need to find what they want. Most website themes or builders will give you this option, for simple websites with no dynamic content this is not a high priority.
#7 Optimize Your Post Content
Write great content for your users to consume, every web page you create should be written with a couple basic guidelines in mind. The artificial intelligence built for search engines to scan your websites are designed to read your web pages just like a human. This means that if you optimize your web pages for search engines we will be using proven framework that will be beneficial for humans as well. Here’s a short list of things you can do to optimize your content for search engines and your users.
- Create unique Meta Descriptions for each page or post you publish.
- Don’t stuff your pages with keywords, focus on a handful of targeted keywords.
- Create a 50-60 character page title that includes your focus keyword or keyphrase.
- Use an H1 tag for your on-page title.
- Use H2 tags for the post section titles.
- Use H3 tags for the section descriptions or sub-titles.
- Use paragraph tags for general text or large bodies of text.
- Images: Add ALT tags (alternative text) to your images.
- Compress your images to avoid long load times.
- Use dashes for your spaces in your URLs.
- Prioritize quality writing over long-form writing but aim for over 700 words.
- Make sure page is included on sitemap.
- Always embed external links and internal links.
#8 Expose Your Social Roots
Every website owner should be proud to share their industry related stories with their following. Make sure to include links to all your social accounts within your website for your visitors to follow. Give your visitors and customers reasons to share your website or like and follow your pages. Here’s 5 ways to expose your social roots and gain followers through your website traffic.
- When a customer buys your products, give them an option to share for a discount or store credit.
- Give your readers free downloads in exchange for their email addresses.
- When a user shares your pages on social give them discount codes.
- Run giveaway campaigns allowing visitors to gain entries for following/liking your social accounts.
- SlickPlan – Planning Website Navigation
- MockFlow – Design Mockups
- Google Mobile Friendly Test
- ClickFunnels – Create Sales Funnels
- Crisp Chat – Chat with Your Visitors Real-Time
- SEOChecker – Free SEO Page Analysis
- KeywordTool – Find the best Keywords
- Yoast – WordPress SEO Plugin
- Hemingway Editor – Scores Your Writing
- Grammarly – Writing Assistant
If you’ve made it this far, I applaud your tenacity! A great web page or blog post starts with user-experience (UX) in mind and I hope the tips and tricks above will help you to develop a proper strategy for your websites. The core focus of this post is to illustrate the simple ways you can improve the comfort level of your website. User-Friendliness starts with design simplicity and ends forward thinking to amplify your visitors time on your website. Make an interactive and ultra-responsive web experience to increase your sales online. Good luck!