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It’s hard to build an email list without using expensive software or building a custom landing page.

That’s why I started using MailChimp’s free landing page builder. It helps me create and host my lead magnets to capture new email subscribers.

I currently use MailChimp as my go-to email marketing platform. MailChimp has been easy to use and it’s completely free to get started.

I’m going to teach you everything you need to know about creating and publishing a landing page that can triple your subscribers.

Landing Pages With MailChimp

Landing pages are created to target a specific audience with the right bait. Here’s how you can use MailChimp landing pages to attract your audience.

  • Offer Free Downloads
  • Promote Your Exclusive Offers
  • Invite Subscribers to Webinar
  • Create Giveaway Contests
  • Feature Your Products
  • Accept Payments with Square
  • Lead Generation
  • Grow Your Email List

Build Your Email List 

If you haven’t added an opt-in form to your website, you’re missing out.

Over 60% of your website visitors will never come back.

That’s why it’s critical for you to start collecting email addresses on your website.

Landing Page Opt in Form

Getting an email address from a website visitor means they have given you permission to stay in contact.

An email list is much more than a social following because you own your email list.

Social networks can crumble overnight, lose momentum, ban your account or shut down altogether.

Take the time to build your community with email sign up forms.

Here’s where you can put sign up forms on your website:

Exit Intent Popups Onload Popups
Between Posts Featured Box
Notification Bar Before Content
After Content Comment Registration
Sidebars Footer
Donation Forms Contact Forms

Get Newsletter Signups

Most websites will ask you to subscribe to their newsletter.

Newsletters are one of the best ways for your community to stay informed.

These type of recurring email campaigns are sent out to a large list of subscribers.

Get Newsletter Signups
Source: OptinMonster Sidebar Opt-in Form

Campaign Monitor stated that your email campaigns are six times more likely to get click-throughs than your tweets.

There are several types of newsletters you can send to subscribers:

  1. Company News
  2. Blog Updates
  3. New Products & Discounts
  4. Timely Updates
  5. Industry News

Improve Email Marketing

Over 290 billion emails are sent and received every day….

..and 14.5 billion of those emails are spam.

Avoid Spam Emails When Marketing

So do you think people want to receive another email?

No, they don’t care unless you target their needs.

Create targeted landing pages with opt-in forms that speak directly to your potential customers.

Once you’ve hooked your visitors, deliver value first and sell them later.

Protip: Ask for first name to personalize your future email campaigns.

Create MailChimp Landing Pages

Let’s create your first landing page to start collecting email addresses.

Landing Page Mailchimp

Make sure you’ve registered for Mailchimp before we get started.

Below are the steps to create your Mailchimp landing page.

  1. Login to the Mailchimp dashboard.
  2. Click the “Campaigns” tab at the top left corner of the navigation bar.
  3. Now click the “Create Campaign” button at the top right below the navigation bar.
  4. Select “Landing Page” from the popup window.
  5. Name your landing page and select the list you’d like to use.
  6. Choose a premade template, I use the Lead Generation template.
  7. Hover over any section you’d like to delete and click the remove icon.
  8. Edit each section by clicking the pencil edit icon.
  9. Add any additional elements to a section from the “Content” tab on the right.
  10.  Adjust any element or page style by opening the “Design” tab.
  11.  Preview your changes then click “Save & Close”.

Check out this landing page I created with MailChimp’s Landing Page Builder.

Easy “Point & Click” Landing Page Builder

Customer acquisition is nearly impossible without targeting the right audience.

The easiest way to start capturing targeted leads is by creating a targeted landing page.

Mailchimp Landing Page Editor

As you can see in the screenshot above, the MailChimp landing page editor has many editable elements.

It is by no means a replacement for Clickfunnels Landing Page Editor but it is feature-rich for no additional cost.

Mailchimp’s premade templates make creating your landing pages a breeze.

Simply choose a template, remove unwanted sections and modify the rest of the page.

The ability to add products, call-to-actions, inline payment options and social call-outs are all an added benefit.

Also, selecting the “Design” tab allows you to make quick edits to any element style on the page.

MailChimp Landing Page Templates

There are a variety of premade templates to choose from when creating your landing page.

There are currently eight templates ranging from basic to more advanced.

Mailchimp Landing Page Examples

I personally use the “Lead Generation” for basic lead capture landing pages.

Mailchimp templates are editable and you can easily remove any section from the page.

In the future there will be more templates and features added to MailChimp’s editor.

These templates are a great foundation for creating your first landing page with little effort.

MailChimp Landing Page Examples

If you’re like me, you want to see some examples of the types of landing pages you can create.

Here’s a few example MailChimp Landing Pages.

Mailchimp Landing Page Example

Another Mailchimp Landing Page Example

More MailChimp Landing Page Inspiration

The examples shown above demonstrate the power of Mailchimp’s landing page builder.

It’s easier than ever to create a beautiful, yet simplistic landing page to capture leads.

Alternative Landing Page Software

Mailchimp is a great email capturing platform when you are trying to save money…

…but when you need something more robust, what should you use?

Below is a short list of our favorite landing page softwares.

ClickFunnels – The Best Sales Funnel Builder

Have you heard of Russell Brunson?

He’s an internet marketer with decades of experience building sales funnels.

Russell needed a better way to create sales funnels and landing pages, so he build ClickFunnels.

…it works really well and I assume it’s because of Russell’s obsession over customer acquisition.

Anyways, if you have $97 a month to spare, I would highly recommend it.

ClickFunnels Landing Page Editor

ConvertKit – Email Marketing Software for Serious Marketers

ConvertKit is a powerful subscriber centric email marketing platform for nurturing leads and focusing on conversions.

The best part is that ConvertKit also offers a built in landing page builder.

Check out this cool lead magnet opt-in page I created with ConvertKit.

Convertkit landing pages

LeadPages – The OG Landing Page Creator

LeadPages has been around for awhile and has always been a solid choice.

Creating landing pages has always been complicated, although LeadPages makes it easier than ever.

The selling point for LeadPages is the amount of premade landing page templates they currently offer.

If you’re a marketer who hasn’t tried LeadPages, I suggest you try it out.

LeadPages Landing Page Editor

Conclusion

Generating leads online is much easier when you use the right tools.

Create a solid landing page and offer free digital gifts to your visitors.

Pro Tip: Don’t ask your visitors to sign up for a newsletter, ask them to be a part of your growing community and tell them what they will get in return.

In this post, we learned the following:

  1. How to build our email lists
  2. How to get more subscribers
  3. How to use MailChimp Landing Pages
  4. Alternative landing page builders

Let me know what you think about Mailchimp in the comments below.

If you don’t have an account, go sign up for the MailChimp Email Marketing Platform – it’s free!


Get the full PDF guide on how to turn your MailChimp account into an automated email capture system.

Save money and generate more leads with targeted landing pages.

Download the PDF

Author

Customer Acquisition Expert - I’ve spent years building software, selling physical products online and providing my expertise to companies such as Disney, Paramount Pictures and many more. Throughout my career I have learned extremely powerful marketing and sales strategies to help grow businesses online.

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