How to Start a Website

How to start a website for your online business

Ready to Start Building Your Website?

In the previous “Start Here” section, we figured out why we should start an online business.

Now, we just need a website to sell our stuff online.

If you already launched your website, feel free to jump to module 3: Drive Traffic.

Ok, let’s get our website up and running! Here’s what you’ll learn in this module:

  1. Buying a Domain Name
  2. Creating Logo & Branding
  3. Setting Up Content Delivery Network
  4. Create an Online Store with Shopify
  5. Build an Online Sales Funnel

Buy a Domain Name for Your Website

Buy a domain to start a website

Before you start a website, you should go buy a domain at Google Domains.

Why Google Domains? It’s much easier and they aren’t going anywhere.

Plus, in just one-click and $5 per month, you can set up your own custom Gmail account.

So if you need an email like [email protected] and already prefer Gmail, it’s a no-brainer.

If you are having trouble finding a great domain that is available, try using a free tool like BustAName.com

Good idea names for starting a website

Once you have a domain and you have set up your email accounts you will be ready to connect to a web host or third-party application like Shopify.

Create a Logo for Your Website

Buy a premade logo for your website logo

If you’ve never created a logo, you might think this is a huge undertaking.

In some cases, yes, it can be difficult to land on a design that matches your vision.

Here’s the secret to creating a great logo — keep it simple.

I know you will want something “amazing” and it will have to be “perfect” — but this will become a huge barrier.

There are two paths you can take:

1. Create the Logo Yourself

This will not be an easy task depending on what you want. You will need an application like Adobe Illustrator or Adobe Photoshop. You can also use a free program like GIMP or Inkscape.

You can also find pre-made graphics and logo templates at the following websites:

  1. Creative Market
  2. Graphic River
  3. Adobe Stock
2. Hire a Logo Designer

You don’t have to pay thousands of dollars for a decent logo anymore. Most design marketplaces have become highly competitive. What this means is that the cost has also become competitive, making it much more affordable to get a custom logo designed.

Here are three places you can find designers for hire:

  1. Fiverr – Highly affordable lower quality designers.
  2. 99Designs – Hold a design competition.
  3. Upwork – Hire a design contractor to work closer on your vision.
  4. Envato Studio – Great designers for hire at affordable rates.

As far as branding goes, you should define the following for brand consistency:

  1. Font Types
  2. Color Palette
  3. Logo Options

Content Delivery Network (optional)

Before we point your domain to your server or third-party application, let’s set up a CDN.

Don’t worry, you can set up a free CloudFlare account and it’s really easy.

What are the benefits of a CDN like CloudFlare?

  1. Accelerated Performance
  2. Free One-Click SSL
  3. DDoS Protection
  4. Content Delivery Network
  5. Easy Caching Services
  6. Globally Managed DNS
  7. Firewall Security
  8. Analytics
  9. And more..
How to Start a Website DNS setup with Cloudflare

Start an Online Store with Shopify

Whether you’re getting into dropshipping or you already have a full product line, an eCommerce store is where you should start.

Register for the free 14-day Shopify trial to get started.

No commitments and if you are not happy with what Shopify offers just cancel anytime.

Shopify is an all-in-one platform that allows you to create and launch a store in less than 10 minutes.

Start an online store with Shopify

The Basics of Setting Up Shopify Online Store:

1. Add Products to Your Store
  • Click the “Products” tab and then the “Add Product” button.
  • Create a short descriptive title for your product.
  • Add several images showcasing your product.
  • Add a price that is 40% to 100% marked up from your costs.
  • Add the quantity you have in stock if you’d like to manage with Shopify
  • Check the box that says “This is a physical product” if it’s not a digital product.
  • We will discuss shipping below
  • Click “Add Variant” if you have multiple variations of the product like color or size.
  • If this product is part of a collection, assign it in the sidebar.
2. Update Shipping Details for Products

Do you want to use Shopify to calculate your product shipping costs?

If so, it’s pretty easy to define your shipping rules within Shopify.

Make sure you know the weight of what you will be shipping and the type of shipping method you’d like to use.

Shopify shipping package settings for starting your online store

Here’s where to set the default and dynamic shipping rules in Shopify:

  1. Click the “Settings” navigation link within the sidebar menu.
  2. Now, click the “Shipping” tab to manage how your orders are shipped.
  3. Add your “Shipping Origin” which is basically your return address.
  4. Create “Shipping Zones” under the Shipping Rates section to define where you will be shipping and the shipping costs associated with that destination.
  5. Shopify has major shipping label providers integrated like USPS, DHL and UPS. Print your shipping labels directly from Shopify and the costs will be added to your next invoice.
  6. Set default package size by adding weight and dimensions for all possible shipping options.

Now your customers will be shown accurate shipping costs! Print your shipping labels from your order details page when you have a new purchase.

3. Customize Design and Layout of Your Online Store

Click the “Online Store” link in the left sidebar to view customization options.

Before we start customizing the theme design, we need to choose the right theme.

Right now you have the default theme installed and we have two options:

  1. Use one of the free themes Shopify has to offer.
  2. Buy a theme from Themeforest or from the Shopify Theme Marketplace.

Note: The Shopify marketplace themes are highly overpriced and you can get a solid theme for $30 – $6o instead of $200 at Themeforest.

If you buy or download a theme, click the “Upload theme” button and select your zip file.

Now that we have a theme we’d like to use, make sure you are on the “Online Store” tab.

Click the top right “Customize” button to get started.

customize website online store

Most Shopify themes will give you the option to customize the following:

Main Sections, Layouts, General Settings, Website Colors, Typography, Language, Logo Settings, Header, Footer, Navigation, Product Pages, Blog Layout, Collections, Newsletters, and more…

4. Connect Domain to Your Shopify Store

Earlier in this guide, we bought a domain from Google Domains, how can we point that domain to our new Shopify Store?

start a website and connect your domain to shopify
5. Connect Your Payment Processors

Now that you have a website and products added to your online store, we need to be able to accept payments.

If you don’t set up your preferred payment processor like Stripe or PayPal then Shopify Payments will be set as your default.

I recommend having multiple payment options for your customers to checkout.

Payment providers for online store

Here’s how to set up your preferred payment providers:

  1. Click the “Settings” link in the Shopify sidebar.
  2. Now, click the “Payment Providers” tab in the settings menu.
  3. Enable your Payment Providers.
6. You’re all set — go live!

You’re going to want to keep tweaking your store design and content over time. Remember, this is an iterative process but you need to launch your store to get more feedback and validation.

If you’re not happy with Shopify, you can also use the WooCommerce plugin for WordPress as well.

Alright, now it’s time to get some traffic! Click the button below to move on to module 3: Drive Traffic!

Create an Online Sales Funnel

If you want to nurture your leads into a buying decision, sales funnels are the way to go.

Unlike the Online Store we created above, which is meant for multiple products…

…Sales funnels work best when you are focusing on only selling one product.

There are several options for creating online sales funnels.

The most popular all-in-one sales funnel creator is ClickFunnels with Karta as a close second.

Here’s an example of how easy it is to update a responsive ClickFunnels sales funnel page.

Sales Funnel Page Editor for starting a website

A sales funnel helps you move potential customers through a series of pages, emails and retargeting campaigns all with the hopes of closing a sale.

The whole goal of a sales funnel is to automate your sales pitch and maximize your return on investment.

In most cases, new customers cost money.

Add one-click upsells to orders to recoup the acquisition cost and make a profit.

Here’s how we create a sales funnel with ClickFunnels:

Step #1: Go sign up for a free 14-day trial to try it for yourself.
Sign up for clickfunnels free
Step #2: Create your first sales funnel with ClickFunnels

Select from one of the pre-made funnels:

  1. Sales Funnel – Collect emails before you start the selling process.
  2. Product Launch – Sell your products with video sequences and more.
  3. Membership – Allow visitors to join your membership website to access your protected content.
Chose the type of sales funnel

Choose one of the three above and pick a professionally designed conversion-based template to kickstart your funnel.

how design a website

If you want even more funnel template options, check out the ClickFunnels Marketplace.

create a website with clickfunnels templates
Step #3: Modify your funnel page content, layout and design with the easy to use drag-and-drop editor.

Now that we have chosen our funnel type and design we can start modifying the page contents.

It’s easy to turn each one of these templates into your own unique website with some basic updates to colors, logos, and graphics.

If you have trouble designing a user-friendly website, go read about how created a user-friendly website can increase your sales.

Step #4: Set up your “Follow Up” email funnels.

Nurture your leads with targeted email campaigns that will move customers through your funnel pages.

Actionetics within ClickFunnels makes this process a breeze.

Alright, now it’s time to get some traffic! Click the button below to move on to module 3: Drive Traffic!

Sell Your Digital Course Online

Knowledge is highly sought after by those who want to better themselves. This makes online courses highly profitable with very little time and monetary investments.

Let’s walk through the process of planning and creating an online course using the Teachable platform.

…this bonus section is not complete, but will be added soon!

Wait! Free Course for You (worth $299)

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