Google Site Kit Review: Integrate Analytics, Adsense, Console & More

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Recently, Site Kit by Google was officially released for WordPress website owners. I’ve been using Site Kit since the beta was made available back in June of this year. That’s why I’ve decided to share with you what I think about the Site Kit WordPress plugin.

Most of the community was pretty surprised it took Google this long to put out an official WordPress plugin to integrate all of its webmaster tools and services.

Google Services and Tools that integrate within the Site Kit Plugin

What is Site Kit and why did Google make it?

If you run a website, you’re probably interested in seeing how it’s performing. Google Site Kit is a plugin that allows you to quickly connect all the tools Google has created to help website owners track progress, make adjustments and more. Site Kit also makes it easy to set up other Google services like Adsense, which helps you monetize your traffic with ads.

Site Kit by Google Dashboard with Metrics

What integrations are currently available?

Currently, there are six Google services you can connect to the Site Kit plugin.

  • Analytics – Real-time tracking and reporting for your website.
  • Search Console – Find website issues that will affect organic traffic, connect sitemaps, get details on search queries and more.
  • Adsense – Take advantage of Google’s Ad network to earn extra cash from placing relevant advertisements on your website with ease.
  • Optimize – This basically sits on top of the Analytics platform and helps you optimize for customer acquisition.
  • PageSpeed Insights – Full report on website performance and how to optimize your website for the best user experience.
  • Tag Manager – A tool for managing tags to help you track and measure your marketing campaigns.

How do I install the Site Kit plugin?

The Site Kit plugin was pretty easy to install. All you need to do is download the plugin from the WordPress plugin directory, it’s free. After you’ve installed and activated the plugin, simply follow the step-by-step setup wizard to complete the installation. Make sure any additional services or tools are connected and you’re all set.

Google Site Kit Setup Wizard
  1. Install the Site Kit plugin from the WordPress plugin directory, you can do this from the plugins tab within the WordPress dashboard.
  2. Click “Activate” and follow the setup wizard to connect the services and tools you intend on integrating.
  3. Once you’re finished you can access the Site Kit metrics dashboard from WP Admin.

What else do I need to know?

It’s important to note that I did have trouble getting Adsense to work at first and even Google Analytics was not tracking properly. If you find that you’re having the same issue, make sure you enable the option to insert the code for Adsense and also for Analytics.

Google Site Kit insert GA code for analytics and code for adsense

My Overall Thoughts

The Good

  1. I really appreciate the efforts Google has made to provide the community with a solid WordPress plugin.
  2. I’m excited to have an easier way to connect webmaster tools and services for my clients and myself.
  3. It was extremely easy to set up on several websites and I had no compatibility issues.
  4. The dashboard metrics and the quick page-based analytics on hover are really helpful.

Update: Google has fixed the issues I mentioned below, so all I have is pros.

The Bad

A few things may need to be ironed out with the Adsense component. Here’s what issues I am still having:

  1. Adsense is now working properly, although, it still shows the “Data error in AdSense – User does not have an AdSense account” error within the Site Kit dashboard.
  2. I selected the option within Adsense to automatically show relevant Ads on my website and at the time of writing this, the Ad placements I have tried to exclude are still showing up.

Have you tried the Site Kit by Google WordPress plugin? If so, let me know what you think in the comments.

Disclosure: This post may contain affiliate links. This means I could make a commission from your purchase.

Drew has spent years building software, selling physical products online, and providing expertise to companies such as Disney, Paramount Pictures, and many more. Throughout his career, Drew has learned extremely powerful marketing and SEO strategies that have helped him increase traffic and acquire more customers.

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