One of the most frequently asked questions about blogging is “what should I write about?” and this all depends, of course.
Here’s what we will cover in this guide:
- Defining your passions
- Finding a niche you’re passionate about
- Determining low-competition niche topics
Find your passion before you start
The first thing you’ll want to do is write down your biggest passions in life. Maybe you enjoy playing video games or researching new beauty products.
Now try to see how granular you can get with each of your passions, here’s an example of a few niches.
- Xbox Multiplayer Games
- Online Fighting Games
- Multiplayer Virtual Reality Games
- Oil-Free Facial Creams
- Organic Bathing Products
- Natural Anti-Aging Serums
Above I’ve listed video game and beauty niche examples that are specific enough to have a unique audience.
Does your niche have a serious market?
Understanding the search volume for any given niche or topic will help you make an informed decision.
The good news is that there are many tools you can use to do your keyword research. Let’s take a look at a free tool you can use, it’s called UberSuggest.
The first thing you should see when you visit this website is the option to enter a keyword, key phrase or website URL.
Insert your niche keyword or topic into the search bar and press the “Search” button.
You’ll see a graph and data based on how much traffic and competition are estimated for that keyword.
What I like about this tool over something like Google’s Keyword Planner, is that it’s easily accessible (no Google Ads account needed).
UberSuggest also has helpful insights next to the key data points, which is great.
- Search Volume (per month on average)
- SEO Difficulty (organic competition)
- Paid Difficulty (if you were to run Ads)
- CPC (cost per click on average)
Another great way to discover similar topics within UberSuggest is the “Keyword Ideas” section below the main results data.
I’ve found the smart suggestions very helpful when determining if there is a better keyword to target.
I usually shoot for keywords with a difficulty under 40, which you can see in the far right green column (Search Data).
The “Content Ideas” section will show you popular content that was created and ranks for the keyword or similar key phrase.
This section is a good way to find niche competitors and a way to learn what is already working.
It’s important for you to find a niche with a decent size audience and low competition. Don’t waste your time trying to create content for topics you’re not passionate about. Create good content and provide value every time you write about your niche.
If you struggle to find a niche, let me know in the comments and I’ll do my best to help out!