If you’ve owned a website or been on the internet in the past decade you’ve seen a popup. At times they can be pesky, although, when they provide the user with exactly what they need and when they needed it, it’s a real thing of beauty.
I’ve had the pleasure of working on web projects for all of my adult life and I’ve tested every type of modal-based popup under the sun.
What I’ve found is there are two clear winners, for the most part.
Exit Intent Popups: These modal boxes will pop up when the user is about to leave the page. It works by checking to see if the cursor has left the browser window and if so it will show the popup last minute before the user leaves.
Scroll Percentage Popups: These modal boxes will pop up after a user scroll down a specified percentage of the page, in most cases, I set this to 60-70%. How this works is exactly how it sounds, the user scrolls down until they hit that percentage of the page and then the modal box appears.
What I’ve found is that the type of audience, content, and transaction dictated the type of popup I should be using.
My exit-intent popups performed better on conference websites (so let’s say event-based website) and my eCommerce websites.
I believe the reason my exit-intents performed better on these two types of websites was based on the users wanting to stay informed and as far as the ecom side, I was giving away discounts so that was fear of missing out.
Now on to the blog-based websites where I sell informational courses and software products.
I found that my scroll percentage popups performed much better, like 768% better. I even used the same offers and A/B tested to see what the outcome would be over time.
I compare online experience to offline to help me understand these type of results and here’s what helped me understand the results.
I don’t like being bombarded right when I walk into a store, that’s why I don’t use instant popups.
Although, after browsing the store for awhile, let’s say 70% of time is spent there before I leave and a staff member comes up to me to ask if I’m finding everything, I’m ok with that transaction.
I’m also ok with someone asking me right before I leave the store if I found everything I was looking for, so that’s why I choose to use exit-intent and scroll-based popups.
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