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Email Marketing

Ditch Your Expensive Email Platform for MailBluster

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Disclosure: This post may contain affiliate links. Please read my full affiliate disclosure for more info.

Like many of you, I’ve been using MailChimp for my email communication needs and it has worked well for what I needed. ConvertKit, MailChimp, Aweber and Constant Contact are great solutions, although, these solutions have become expensive over time.

I personally hate the idea of paying for my contact list, I’d rather pay based on how many emails I send and the size of my emails.

What is MailBluster and why did I switch?

Honestly, I didn’t want to use another email marketing platform but the more subscribers I added the more money I was paying, every month.

It costs money to make money but spending all your money makes it hard to have any money to grow your business.

MailBluster is a new service for creating and managing email campaigns utilizing Amazon’s SES email delivery service.

Ultimately, I chose to make the move to MailBluster when discovering how much money I’d save by using SES to deliver emails to my audience. It’s also important to note that I wouldn’t have switched if MailBluster didn’t have the following features.

MailBluster Features

  • Create Unlimited Contact Lists
  • Segment Lists and Re-target Audience
  • A/B Testing for Email Campaigns
  • Track Subscriber Activities
  • Schedule Emails Based on Timezones
  • Drag-n-Drop Email Builder
  • Import and Export Contact Lists
  • Mass Contact Modifications
  • Attachments and Custom Fields
  • In-depth Monitoring
  • Full Developer API
Drag and Drop Email Builder

With all of these important features, simple editor and affordable price, it’s hard not to switch.

The WordPress Plugin

I was happy to find out that MailBluster has a native WordPress plugin for creating sign-up forms.

It’s super easy to set up the plugin, you simply enter your API key and use the form builder to create your first subscription form.

Email Marketing Templates

I was worried about not having the email template library at my fingertips but then I found a massive collection of HTML-based email template themes on Themeforest.

Also, based on the high-conversions from ConvertKit marketers we can safely say that simple personalized emails can perform much higher.

Email Marketing Templates

MailBluster vs Mailchimp vs ConvertKit

I actually enjoyed using each of these services and it wasn’t the features that made me switch. MailBluster doesn’t count contacts and meets my minimum feature requirements.

MailBlusterMost AffordableUnlimited Subscribers & 62k emails at $0/month
MailChimpMost Popular1k Subscribers at $29/month
ConvertKitGreat Automations15k Subscribers at $19/month

The Price is Right (Conclusion)

Bottom line: The core features are pretty vanilla and nothing spectacular, but you’ll get high deliverability, reliability, and a much more cost-effective alternative to your current email marketing platform.

I hope this post has helped illustrate the reason entrepreneurs are choosing SES-based email marketing platforms like MailBluster.

Let me know what you currently use in the comment section below and why you would or wouldn’t switch.

Customer Acquisition Expert - I’ve spent years building software, selling physical products online and providing my expertise to companies such as Disney, Paramount Pictures and many more. Throughout my career, I have learned extremely powerful marketing and sales strategies to help grow businesses online.

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