Like many of you, I’ve been using MailChimp for my email communication needs and it has worked well for what I needed. ConvertKit, MailChimp, Aweber and Constant Contact are great solutions, although, these solutions have become expensive over time.
I personally hate the idea of paying for my contact list, I’d rather pay based on how many emails I send and the size of my emails.
What is MailBluster and why did I switch?
Honestly, I didn’t want to use another email marketing platform but the more subscribers I added the more money I was paying, every month.
It costs money to make money but spending all your money makes it hard to have any money to grow your business.
MailBluster is a new service for creating and managing email campaigns utilizing Amazon’s SES email delivery service.
Ultimately, I chose to make the move to MailBluster when discovering how much money I’d save by using SES to deliver emails to my audience. It’s also important to note that I wouldn’t have switched if MailBluster didn’t have the following features.
MailBluster Features
- Create Unlimited Contact Lists
- Segment Lists and Re-target Audience
- A/B Testing for Email Campaigns
- Track Subscriber Activities
- Schedule Emails Based on Timezones
- Drag-n-Drop Email Builder
- Import and Export Contact Lists
- Mass Contact Modifications
- Attachments and Custom Fields
- In-depth Monitoring
- Full Developer API
With all of these important features, simple editor and affordable price, it’s hard not to switch.
The WordPress Plugin
I was happy to find out that MailBluster has a native WordPress plugin for creating sign-up forms.
It’s super easy to set up the plugin, you simply enter your API key and use the form builder to create your first subscription form.
Email Marketing Templates
I was worried about not having the email template library at my fingertips but then I found a massive collection of HTML-based email template themes on Themeforest.
Also, based on the high-conversions from ConvertKit marketers we can safely say that simple personalized emails can perform much higher.
MailBluster vs Mailchimp vs ConvertKit
I actually enjoyed using each of these services and it wasn’t the features that made me switch. MailBluster doesn’t count contacts and meets my minimum feature requirements.
| MailBluster | Most Affordable | Unlimited Subscribers & 62k emails at $0/month |
| MailChimp | Most Popular | 1k Subscribers at $29/month |
| ConvertKit | Great Automations | 15k Subscribers at $19/month |
The Price is Right (Conclusion)
Bottom line: The core features are pretty vanilla and nothing spectacular, but you’ll get high deliverability, reliability, and a much more cost-effective alternative to your current email marketing platform.
I hope this post has helped illustrate the reason entrepreneurs are choosing SES-based email marketing platforms like MailBluster.
Let me know what you currently use in the comment section below and why you would or wouldn’t switch.
