It’s important to understand how to write a blog post that’s optimized to rank higher on search engines and it’s difficult to increase traffic without having an example to follow.
That’s why I’m going to share with you my personal blog post template that you can use when creating your own content. Let’s be honest, what you were taught in school is not the same method you will use when writing blog posts.
If you’d prefer to watch instead of reading, check out my free Write What Ranks course on Udemy which goes even deeper.
Blog Post Template
This is the same template that I use to write blog posts that rank higher on Google. Use this template to optimize your blog posts for growth.
- Crafting a Title for Blog Posts
- Creating a Description for Blog Posts
- Writing Body Content for Blog Posts
- Making a Conclusion for Blog Posts
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Before you dig deeper, make sure to define the type of content you’ll be writing. After picking your style it will be easier to craft your post.
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Creating a Powerful Post Title
I’ve created a blog post title formula that you can use for your own titles. After taking the time to analyze the top web posts I found that most of them had a few things in common. Each post was had numbers, power words, targeted keywords and insight signals in their titles.
Powerful Words for Headlines
If no one clicks your link from the search engine results page, your organic keyword will be lost over time. So even if you’ve written amazing content that ranks, it will fall quickly if you can’t improve your click-through rate. That’s why it’s important to use Power Words in your titles to pique the interest of potential visitors.
HubSpot found that their post views increased by 33% when they used brackets vs no brackets
Increase CTR with Insight Signals
Bloggers have been using what I call Insight Signals to increase their click-through rates. Basically, you will use brackets or parentheses to let the potential user know what they can expect from your content.
Helpful Post Title Tips
- This should be an ‘<h1>’ heading one tag
- Use numbers and create lists when possible
- Avoid using more than 60 characters in your title
- Include your keyword or key phrase in the title
- Use keywords towards the beginning of the title
- Use a power word in your title when possible
- Append insight signal to end or beginning of the title
Describing Your Blog Post
Although your description adds no value for search algorithms, the meta description is important for improving click-throughs. Let’s take a look at these two examples which demonstrate my description formula.
It’s all about what the user’s intent is and how you can provide them with a solution or answer to their question.
Helpful Meta Description Tips
- Should be no more than 160 characters
- Include your keyword or key phrase
- Describe what to expect within your post
- Make sure the description is click-worthy
How to Write Body Content
The body content is where you’ll deliver on your promise to provide the user with a valuable answer to their question.
Let’s discuss the main components that will make up the body content.
Add a Featured Image
Always have a unique featured image that will appeal to your audience. Not only will a featured image improve bounce rates but it will also break the content up and bring more color to the page.
Make a Proper Introduction
It’s important to remind the user why they’ve clicked your post and what they can expect.
Here’s how you can create an introduction for your next blog post. Take these four intro comments to craft a compelling introduction for your blog post.
Problem: Explain why what you’re talking about can be difficult for the reader.
Solution: Tell the reader about how you found a solution that has helped you save time, money, etc.
Personal Anecdote: Share your personal experience with the reader to connect on a more intimate level.
Promise: Give the reader something to look forward to with a personal promise to deliver the solution or answer to their problem.
Create an Outline
Before I write the majority of the body content I will take the time to create a bulleted list of topics I will cover in each section.
I use a tool called Answer the Public to find out what questions people are asking to help create my outline.
I will often get ideas from autocomplete searches on various websites like Google, Bing, Youtube and Pinterest to get ideas as well.
Once you have a solid outline for all the main sections of your body content, it’s time to start writing your content.
I’d recommend at least three main sections which would explain your main points. Use an Heading 2 (<h2>) tag to create your section titles and write until your point is across.
For each section, you will basically explain what you’re talking about and how it applies to the reader. These sections should only be added if they are adding something significant for the reader to consume.
General rule: Don’t write what you wouldn’t read. If you’re skimming right past this section, chances are, so is your visitor.
Helpful Tips for Writing Body Content
- Consider creating linked a table of contents
- Avoid creating big blocks of text
- Create shorter sentences and use basic vocabulary
- Use images, videos, and social embeds when possible
- Create bulleted and numbered lists
- Don’t go overboard with colors and fonts
- Reference credible sources for external links
- Always link internal content when possible
- Make your content scannable
Writing a Conclusion
The last thing to do is create a conclusion for your blog post. This can be labeled whatever you’d like, I usually call it “My Final Thoughts”.
Some SEOs think this is a waste of a heading tag and I haven’t found this to be true. Google thinks about the user experience and they wouldn’t want to devalue content for having a conclusion.
If you’re watching a movie and right before they reveal the bad guy it stops the movie, you’d feel pretty unsatisfied. The same goes for a blog post, if you cared about what was written you most likely want to hear the final thoughts from the author.
My Conclusion Formula
Below is an example of how to create a conclusion for your blog post. Try developing an ending statement, adding a post recap, and closing with a simple call-to-action to wrap it up.
Ending Statement: Reinforce your narrative and take the time to talk about what all of this means for the reader going forward.
Post Recap: Provide a list of all that the reader learned from your article (optional).
Call-To-Action: Ask the reader to comment, subscribe or check out a product if they enjoyed the article. I usually stick to no more than two asks max in the final thoughts.
Further Optimizations for Blog Posts
- Make sure your URL is no more than 75 characters
- Always use keyword in your URL
- Add keyword to subheading(s)
- Make sure to use ALT attributes when adding images
- Possibly add the keyword to ALT tag(s)
- Avoid high keyword density, keep it lower than 1%
- Always aim for 1,500+ words per article
- Create a schedule and stick to it
My Final Thoughts
It’s fitting to give you my final thoughts after discussing how a conclusion works. This blog post template is an example of how we create content for our blogs.
Obviously we will deviate from the template while A/B testing different methods, but we always use this template as a foundation to build on.
In this post, you learned the following:
- How to write an SEO blog post
- Crafting a title people want to click
- Improving click-through rates with better descriptions
- Structuring body content and find topics to write about
- Ending with a satisfying conclusion for your readers
If you enjoyed this post or have feedback, let me know. Feel free to email me at drew[at]customeracquired.com – substitute [at] with @ symbol of course.
Disclosure: This post may contain affiliate links. This means I could make a commission from your purchase.